Sudan Hoops Virtual Summit
A free 2-day online webinar in Nov. 2020 that connected Sudanese youth worldwide with NBA players, coaches, journalists, and agents, featuring notable guests like Steve Kerr, Mike Brown, and Bob Myers.
Inspiring Sudanese Youth with Career Opportunities in Basketball
Mujtaba Elgoodah, Assistant Manager of Basketball Operations at the Golden State Warriors, came up with the idea for this virtual summit during the height of COVID in late 2020, to inspire Sudanese youth and highlight the diverse career opportunities in the sports industry beyond playing.
Our challenge was to create a bold symbol and identity system from scratch that resonated with the youth of Sudan, with just a 3-day turnaround to design the initial logo. We started by researching imagery that would be meaningful, combining Sudanese culture with basketball's growing influence in Africa.
After exploring existing basketball logos and drawing inspiration from iconic sports brands like the Premier League, we landed on a design that merges the essence of hope from the Sudanese flag with a clear basketball mark.
The triangle, symbolizing forward momentum, and the color palette were both pulled from the flag, ensuring the brand captured the spirit of progress. We then designed the event's marketing materials, highlighting the esteemed guest speakers to build excitement for the 2-day virtual summit.
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