GTM-Ready Branding for Series A Startups

DELIVERED IN 30 DAYS

We’ll design your full brand identity kit and positioning strategy, so your GTM launch dominates the competition from Day One.

Tru Livin Logo
Backyard Sports Logo
Sudan Hoops Virtual Summit Logo
Nullafi Logo
BrandTotal Logo
Dumbclub Logo
ClearML Logo
Coinbound Logo
Airfoil Logo
Loues Logo
Thera Logo
Social Alchemy Logo
Backyard Sports Logo
Sudan Hoops Virtual Summit Logo
BrandTotal Logo
Dumbclub Logo

A One-Stop Shop to Get You Ready for Market Launch

To be GTM-ready, you need actionable strategy, powerful brand identity, and clear website messaging.

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Brand Strategy

Workshop the aspirational side to your brand, and figure out the right look & feel that aligns with your vision and wins over your audience.

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Product Positioning

Nail down the main capabilities, who it's for, the market gap to fill, and set the tone for clear messaging to be used on your website.

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Logo Design

We’ll design a logo that perfectly captures your brand’s essence, with two options to choose from, both adaptable across large and small touchpoints.

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Full Brand Kit

Design your brand identity around a creative concept, and make the kit super-easy for your team to create consistent, on-brand materials.

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Brand Guidelines

We’ll give you brand guidelines in either a PDF or a web version, full of best practices to help your team keep everything consistent and on-brand.

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Web Design + Copy

We’ll create a marketing website with clear messaging that speaks to the right customers and drives conversions for your GTM campaigns.

The Perfect, GTM-Ready Packages for
Series A Startups

Brand Glow-Up Icon
Brand Glow-Up✨

Complete brand identity kit that's super-easy for your team to create consistent, on-brand materials.

DELIVERED IN 30 DAYS
Includes:
Complete Brand Identity Kit
New Logo, Colors, and Fonts
Brand Discovery Workshop
Product Positioning Workshop
Creative Brief
Mini Icon Library
Brand Guidelines
Website Glow-Up Icon
Website Glow-Up✨

Full marketing website with clear messaging for the right customers that drives conversions for your GTM campaign.

DELIVERED IN 30 DAYS
Includes:
Up To 5 Website Pages
Copywriting for All Pages
Website Messaging Workshop
Product UI Mockups
Lottie Animations
Webflow Development
CMS Blog Functionality

GTM-Ready in 30 Days.
Here’s how:

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Strategy Workshops

In Phase 1, we'll kick things off with onboarding and workshops to figure out your brand’s identity and direction, and we’ll wrap it all up in a Creative Brief for your approval.

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Branding

We concept two branding options with a custom logo, compatible fonts, and color palettes, all bundled in a Brand Kit to make sure you have the tools for a groundbreaking GTM launch.

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Delivery

Once finalized and all revisions are done, we’ll deliver your brand materials in a shared Cloud folder, along with a complete Brand Guidelines document.

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Implementation

In Phase 4, we’ll wrap up and share a video on how to access & use your new brand assets, and have a final call to help your team with any questions + talk about next steps like web design.

You crushed it! The Sudan Hoops Virtual Summit would not have been the same without you.
Nassir Criss

Nassir Criss

Principal @ Sixty8 Capital

Gurjinder is one of the best designers I've ever worked with. He molds his designs to fit your vision, and creates from the brief not from his own style.
Ari Savitsky

Ari Savitsky

Founder @ Social Alchemy

Gurjinder is often the key to success in my creative projects and moreover, he's simply a joy to work with — very easygoing and reliable.
Kim Ann King

Kim Ann King

B2B Marketing Strategist, Author

Gurjinder was an integral design partner in our early stages when we relied on self-made designs. He cared about our success and collaborated closely with us to evolve our brand and website.
Rylan Montoya

Rylan Montoya

Founder & Chief Content Officer

Profile picture of Gesso Founder, Gurjinder Singh

Without the Right Branding, Your Startup Will Fail

MEET THE FOUNDER, GURJINDER

I spent three years at a SaaS startup with $12M in Series B funding, where mixed messages and the lack of a single source of truth hurt our marketing and sales teams.

We never fully embraced our identity, whether as a social listening tool or a marketing intelligence tool, confusing customers about when and where they’d use our product in their tech stack.

Without a solid foundation, the feedback loop crumbled, and the product didn’t meet customer expectations.

Our startup ultimately shutdown — and my team & I laid off.

After two years in the agency world, I'm helping Series A startups dealing with the same struggles.

Because I’ve seen how ignoring positioning and messaging causes launches to fail, so I focus on helping startups build strong, clear brands from day one.

I help Series A startups nail down their positioning strategy right from the start, so their brand identity and website clearly show “what product”, “who it's for”, and "what makes them different".

I’ve spent the past 5 years designing for early-stage startups, and I’ve turned this into a simple 30-day process for drafting strategy and creating brand identity.

Frequently Asked Questions (FAQs)

What does “GTM-ready branding” mean?

It means your branding is in sync with your go-to-market (GTM) strategy. You’ll grow quicker if your branding connects with your target audience and stands out from the competition when you launch your campaigns.

Why should we invest in branding before our GTM campaign if we’re mindful of budget?

Investing in your brand early saves time and money, because you start looking & sounding like a serious contender that attracts the right customers and boosts your ROI on go-to-market efforts.

How long does the entire branding process take?

We’ve streamlined our process into 30-day turnarounds, delivering your brand strategy & identity in Month 1, with a new website in Month 2 — so you’re equipped for a successful GTM campaign ASAP.

What’s included in the branding package?

You’ll get a full brand identity kit with your logo, fonts, colors, and guidelines, all designed to be easy to use and adaptable for whatever you need in the future.

How do you know the branding will resonate with our target audience?

We kick things off with strategy workshops to explore your positioning, audience, and market, so we know what visuals and messaging will really connect with your target persona.

What if we don’t like the initial branding concepts?

We always present two branding options based on our strategy discussions, allowing you to choose the one that best fits your vision. You’ll also have up to three rounds of revisions to get it just right.

Can you work with our existing logo or branding elements?

You betcha! If you already have a logo or brand assets, we evolve them to the point they align with your  positioning and target audience.

What’s the difference between your agency and a larger design firm?

We ONLY help early-stage startups with Series A funding, with quick, effective branding to support your upcoming GTM launch.

Are you stuck at GTM launch without the right branding?

Get started TODAY to launch worry-free in the next 30 days!